Year after year, the response rates for direct mail just keep climbing.ĭirect mail’s response rate for 2016 is 43% higher than it was in 2015!įurthermore, the response rate for direct mail puts email marketing to shame.Įmail generates a.
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Direct mail has a 783% better response rate than email for customer lists You automatically stand out from the businesses out there that are aimlessly posting promotions day in and day out. Prospects feel valued when you send a postcard or magazine. I don’t know about you, but it’s remarkably easy for me to click “archive” on an email I’m not compelled to read.Įspecially when my inbox is already flooding with emails, both desired and undesired. Your prospects are more likely to hang onto a direct mail piece, especially when they see a special offer that seems like a steal. “You are important to our business and we care enough about you to spend money on ink, paper, and postage!” But when you send direct mail, the communication is more like this: This figure rose to 57% in 2013, and then to 70% in 2017!Īgain, people are overwhelmed with digital marketing. 70% of consumers feel more valued with direct mailĪccording to research in 2007, 43% of people said that they felt more valued by companies who use direct mail. If you’ve ever thought that direct mail isn’t right for your business marketing strategy, consider these statistics: 1. You need both direct mail and digital to work together to market your business so that: it’s seen enough… by enough people, and you get a steady stream of leads. You HAVE to include direct mail in your strategy in addition to digital marketing strategies. I found some surprising statistics on marketing (that I’ll share below), and what they lead to is this: I want you to succeed in marketing and growing your business, so you need to know this:ĭirect mail is more powerful now than ever before because it stands apart from the outpouring of online communication that we interact with daily.
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And since we are constantly on some form of the internet, most of that noise comes from digital marketing. Over 3 HOURS per day are spent on mobile apps.Ĭonsumers are utterly overwhelmed.People spend 50 minutes every day on Facebook.People are overwhelmed with digital marketing now more than ever.ĭigital marketing studies suggest that consumers may see anywhere from 4,000 to possibly 10,000 ads every day. With the internet at our fingertips, you might be wondering if direct mail even has a place in marketing anymore – now that Facebook & Google seem to control everything.ĭirect mail is actually getting MORE response from consumers than any other marketing method - including online ads and email, even though it may seem like an ancient form of marketing. Find out how it can improve your reward.One of the most common questions we hear: We use direct mail to bring savings to our communities.ĭirect mail allows you to target specific markets and gives your business the ability to have personal one-to-one contact with your potential customer. This marketing tactic continues to be increasingly popular because it is a proven and measurable medium for businesses to market their services and products to target audiences. Even in today’s digital age, our direct mail marketing is thriving as a way for businesses to connect with people who matter most – those who live near your business.